MEDIA ART BASED ON TRADITIONAL KOREAN CULTURE
GREET ARRIVALS AT INCHEON AIRPORT
The National Palace Museum of Korea has installed a series of artworks at Incheon International Airport that make use of technology to illustrate elements of traditional Korean culture. The artworks have been installed in the eastern concourse area of the Arrivals Hall of Terminal 1. They are being unveiled to the public on March 29.
These installations combining traditional culture with state-of-the art technology will be among the first sights that deplaning passengers encounter when they set foot in South Korea. They are designed to provide people with a sense of affirmation and connection with the country immediately upon arrival.
Eight pieces of media art have been installed along the concourse between the arrival gates and the immigration checkpoint—three in the form of a media wall, four works of kinetic art, and one transparent LED display. The three media walls are made up of LED displays with a pixel pitch of 1.5 millimeters, the highest level of resolution ever achieved. The media walls will play moving images focused on such themes as royal wrapping cloths, lacquerware inlaid with mother-of-pearl, traditional dance, Hangul (Korean script), and tours of South Korean scenery. The first two moving image works feature artifacts from the collection of the National Palace Museum or that were crafted by nationally recognized masters. They were designed to accentuate the aesthetics of the traditional motifs used in royal wrapping cloths and mother-of-pearl lacquerware. The one presenting traditional dance offers a dynamic selection including a monk's dance (seungmu), great peace dance (taepyeongmu), and ganggangsullae circle dance. The Hangul content shows moving images describing the birth of Korean script and graphically explains some Korean words. Each area of content runs for approximately four minutes.
The four kinetic artworks are inspired by subjects including the sounds of the gayageum (a 12-stringed Korean zither), jobakbo patchwork, traditional door frames with decorative patterns, and a chaekgado (a still-life painting of a bookshelf filled with books and other stationery items from the late Joseon era). The first installation plays gayageum music and explores the pitch of the sounds through color and light. The kinetic artworks based on the themes of jobakbo patchwork and traditional door frames are installed by the window, respectively in the form of a window blind and screen fence. These aesthetic installations will double as sunshades.
The final kinetic art installation offers a modern interpretation of an 18th-century chaekgado. It is comprised of 324 screens to allow vertical movement. The artwork also features a cat chasing after a butterfly. The cat tumbles along with the movements of the picture displayed. The transparent LED artwork functions as a working window while displaying weather forecasts and other tourist information by making use of implanted LEDs set at four-centimeter intervals.
This media art project has been carried out in accordance with a memorandum of understanding on cooperation signed early last year (January 31, 2020) between the National Palace Museum and Incheon International Airport. In partnership with the Korea Cultural Heritage Foundation, the National Palace Museum has taken responsibility for the design, production, and installation of the artworks. This project has so far addressed one of the four arrivals areas at Incheon International Airport. The National Palace Museum will continue with its creative endeavors in order to enrich the remaining three with artworks blending traditional culture with contemporary technology.
Organization: National Palace Museum of Korea
Contact 1: 02-3701-7611, Gang Gyeong-bo, Planning and Management Division
Contact 2: 02-3701-7631, Im Gyeong-hui, Exhibition and Publicity Division