New Traditional Culture Media Art 

at Incheon International Airport's Terminal 1 Arrivals Hall

 Starting May 1(Wed), four traditional culture media art videos will be showcased in the 'Traditional Culture Media Wall.'

The National Palace Museum of Korea and the Korea Cultural Heritage Foundation will unveil four new media art videos inspired by traditional Korean culture at Incheon International Airport on May 1, Wednesday.

Since 2021, the National Palace Museum of Korea and the Korea Cultural Heritage Foundation have maintained a media wall at Incheon International Airport to promote Korea's traditional culture to both domestic and international travelers.

The media art videos will be displayed on a 150-meter-long media wall located in the arrivals hall of Terminal 1 at Incheon International Airport. This media wall features a high-definition LED display capable of 32K video playback, providing an engaging experience for travelers as they move along the walkway.

The videos will explore four themes that represent Korean Culture, weaving the threads of tradition and modernity: K-Heritage, K-Culture, K-Food, and K-Nature. Each video lasts four minutes.

▲ K-Heritage: Scenery of the Joseon Royal Procession - Royal Procession Back to Hanyang, which depicts the scene of the king's return to Hanyang from Hwaseong Fortress, has been transformed into media art to capture the dynamic movement of the procession and the beautiful scenery.
*Royal Procession Back to Hanyang: This is the eighth painting in the Hwaseongneung Processional Folding Screen, part of the collection at the National Palace Museum. It depicts King Jeongjo returning to Hanyang after visiting Hwaseong Fortress to celebrate the 60th birthday of his mother, Lady Hyegyeonggung.

▲ K-Nature: Immerse Yourself in Korea's Landscapes - This video captures the changing seasons across Korea’s beautiful World Heritage sites. Featured locations include Jeju Volcanic Island and Lava Tubes; Gaya Tumuli; Historic Villages of Korea: Hahoe and Yangdong; Seowon, Korean Neo-Confucian Academies; Sansa, Buddhist Mountain Monasteries in Korea, and Changdeokgung Palace.

▲ K-Food: Korean traditional Food - The elegance of Korean cuisine is portrayed with a focus on the colorfulness and cleanliness of the dishes. The simplified background accentuates the food, while tranquil background music enhances the fine dining experience. This presentation is inspired by Hanjeongsik, a modernized traditional royal cuisine from the Joseon Dynasty, currently served in Korea House.

▲ K-Culture: The ‘Heung’ (fun and excitement) of Joseon - Virtual human dancers perform against a backdrop of Gyeongbokgung Palace, showcasing a blend of K-Pop and traditional Korean music in this new expression of K-Culture.

Additionally, global dance group JAM REPUBLIC has participated in promoting the traditional cultural media art. They filmed a dynamic performance video against the backdrop of the newly created media art, set to be released on the National Palace Museum's YouTube channel and the K-Heritage Channel.
* The National Palace Museum's Youtube: www.youtube.com/gogungmuseum
K-Heritage: www.youtube.com/koreanheritage